Jasper Highlands is a new second-home community located along the brow of the Cumberland Plateau. They came to us for creative services for a traditional marketing campaign including a branded design and branded messaging to help launch their community to potential buyers across the nation.
We created a launch plan that included billboards, direct mail, community and city guide, property guide, community map, and trade show materials. We came up with two different directions and the client chose the concept “You’re not in ________ anymore” to emphasize the calming qualities of Jasper Highlands—watching deer run through the morning mist while the woods wake up. Because when you’re here, it’s impossible to be anywhere else.
Jasper Highlands hosted several events based on the direct mail campaigns. The distinct messaging and design caught the eye of many prospects at home shows they exhibited at.