The Challenge

Turf Tamer, Inc. showed up on our doorstep looking for graphic design support for their print newsletter campaigns. Turf Tamer designs and create outdoor living experiences such as outdoor kitchens, fireplaces, pools, retention walls, water features and more for middle to upper income consumers in North Alabama, Southeast Tennessee, and Northwest Georgia. They also have a commercial business and work with multi-family housing, commercial campuses, hospitals, and more.

Our Solution

To start, we were asked to focus on their consumer line of business. To peak consumers interest at various points in the customer decision journey, we came up with a four-pronged residential campaign with the following elements: print newsletter, residential door hangers,  email campaigns and social media. We also suggested regularly scheduled professionally shot custom photography to stage and document finished projects and use the photography in the design.

Results

We designed several creative messaging campaigns over a two year period, and distributed them across various channels such as direct mail, email, Houzz, and Facebook. They not only increased their business, but also their digital footprint, and brand.

1000+

Doorhangers gently placed on doorknobs

250

Toasted marshmallows in outdoor firepits

4

Seasonal newsletters designed and mailed

$2M

In new residential business

“These guys are awesome. I consider them my go-to group to tackle any marketing or communications challenge I have. ”

– Lee Buffington, President at Turf Tamer Inc.