Go. Seek. Discover.

WHO WE ARE

Southside Creative is a close team of creative professionals based out of Chattanooga, TN. We are passionate about partnering with good people and organizations across the country to produce exceptional work that betters the world around us.

WHAT WE DO

Our skills are specific and fine-tuned. We are specialists, not generalists.
We create visual branding systems that enable organizations to put their
best face forward to their audience. This includes everything from the
logo, typography, photography and iconography to website design, app
design, and website development. We aim to elevate visual experiences
in both digital and tangible ways; we specialize in brand environments and
event design.

WHY WE DO IT

That’s simple. We exist to create things that promote growth and enrich
lives in organizations and communities. It isn’t enough to make something
that looks good. We endeavor toward work that drives action, generates
results, and makes for change.

Methodology

Strategy doesn’t hinder style, it makes style possible.

Client input is extremely valuable to us, every step along the way. We listen carefully to what you want, and we make every effort to understand your company and your market the way you do. Building great client relationships is invaluable to who we are and what we do.

Research & Discovery

We want to walk a mile in your shoes, so it’s important we get the right fit. That is why client input is valuable to us, every step along the way. We listen carefully to what you want, and we make every effort to understand your brand and the landscape the way you do. Building trusted partnerships is integral to who we are and what we do. After we hear from you, we go back to our camp and hunt and gather for research, data and personas to develop core insights delivered as a Insights document.

Strategy

Now that we understand more about your situation, our team begins brainstorming and ideating to solve the challenge you brought to us. We develop a series of unique messages to reach your audience.

Implement

With an approved message, we design a plan to communicate the messaging to your audience. This could be an ad, poster, mood board—so long as it is contextual. And just before launching the message we’ll confirm we are in the right direction by testing it with a sample of your target audience.

Evaluate

Whether your project is brand development, website design, ad campaign, marketing strategy, or brand audit believe in three things: creative integrity, client/agency trust, and results-based approaches. With every engagement, we believe there is a unique opportunity to reach and impact your target audience.

Our Team

Collaborators, conceptors, communicators … co-conspirators.

Ronelle Sellers
Founder/Partner

In the wide world of marketing, Ronelle has pretty much seen and done it all – from hauling in ten tons of sand to create a “beach” for an in-mall promotion to transforming introverted accountants into strong community-centric leaders, Ronelle has a “whatever it takes” attitude with every challenge she encounters. With twenty years of experience, Ronelle brings a true partnership perspective to an agency setting. Her strong leadership is underscored by her ability to bring a team together to ensure a successful outcome. When she's not at work, Ronelle is a fitness instructor at the Sportsbarn, and spends most of her free-time cheering her daughter along, on the sidelines.

Casey Yoshida
Art Director/Designer

Simply put—Casey loves to make things. With a heart of gold this diligent designer leads the creative process for many Southside Creative clients. Casey has worked in brand design and digital design for over five years. With both B2B and B2C brand experience, Casey has guided companies creatively by developing compelling and emotive designs to produce strong and measurable results for clients. Casey graduated from the University of Tennessee at Chattanooga in 2010 with a Bachelor’s in Fine Arts and Graphic Design. He received his MFA from Savannah College of Art and Design. Casey is also a co-founder of TopCon - an independently organized design conference in Chattanooga, TN. Casey is a food making, picture taking, concert attending, movie watching kinda guy. This is how he spends his weekends... when he's not making things.

Kacie Yates
Art Director/Designer

Kacie oversees the design team and creative direction of projects. Kacie has worked on both the agency and client side and is always pushing the agency to consistently produce great work. She specializes in all aspects of branding, print design, and web design. Prior to re-joining Southside Creative, Kacie was a Creative Director for Jamestown - a high-end real estate investment firm based in New York, NY with properties across the country. She has three kids (technically dogs) that she watches on her nanny-cam or keeps with her at the office.

Sara Bang
Designer/Hand Letterer

Sara Bang is a graphic designer, hand lettering artist, and the one who keeps us the most organized. She specializes in multiple areas such as technical design, web design, and custom lettering projects. Sara graduated from the University of Tennessee at Chattanooga in 2011 with a Bachelors of Fines Arts in Graphic Design. Sara is also a co-founder of TopCon - an independently organized design conference in Chattanooga, TN. When she isn't creating design work, she spends her time with her kitty cat Fiona Stella Severus Black, practicing lettering, and experimenting with new recipes that have the potential to land her on the Food Network one day.

Alexie McIntyre
Project Manager/Marketing Specialist

Alexie is a marketing, public relations, and events coordinator. She organizes and manages all of the behind-the-scenes aspects of projects. - and she's good at it. Alexie graduated from the University of Tennessee at Chattanooga in 2014 with a Bachelors in Business Administration. When she isn't ensuring everything gets done right, on time, and on budget, she is jet-setting across the country.

Caroline Christman
Communications Director

Caroline specializes in strategic planning, partnership development and public relations for brands of all size. She has generated creative, multi-platform programs that propel clients in front of new audiences while crafting compelling angles to maximize media opportunities. Caroline worked on fashion and lifestyle-related clients at a New York, NY based public relations agency prior to relocating to Chattanooga in 2015. When she isn't at work, Caroline spends her time with her Brittany Spaniel, Penny, traveling to Florida to visit her family and enjoying the outdoors.